Digital Producer 

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Agency: Wieden+Kennedy

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NXN is the premier cross country race for the most elite High School runners in the nation. Our brief was simple: Give the fans at home a way to feel a part of the action and spread awareness. We used RFID technology and a Facebook Canvas Application to give the fans watching at home the sense of being on the field. Users watched the race via a live feed, commented, and experienced in real time as their runner passed an RFID checkpoint. We posted split times on runners Facebook walls along with a cheer of the runners choosing. This app was the first of its kind for Nike.

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